Experience 

Sr. Manager of Partner Store Marketing, Snap One

Current
Leader of the Snap One Partner Store (local) marketing team responsible for development, execution, and distribution of 1P and 3P creative product marketing campaigns. Spearheads in-store merchandising, social media, events, and training both in-person and virtually for over 30 national branches.

• Member of the Local Leadership team working with key owners across multiple business units to analyze partner targets and opportunities.

• Tactical Team Leader for Local that successfully launched a company rebrand in 30 locations, including individual distribution websites, digital and print assets.

• Develops and drives business process improvements at all levels of organization to help increase interdepartmental communication & access to information.

• Responsible for all marketing for Snap One Partner Stores (Local) that is attributed to nearly 50% of all companywide revenue.

Marketing Manager - Partner Stores, Snap One

February 2021 - December 2021

Marketing Director, Custom Plus Distributing / Snap One

January 2019 - February 2021
Spearheads and develops creative content and executes marketing strategies across all distribution channels. Works with key leaders across multiple business units to analyze key targets and marketing assets. 

• Awarded Key Contributor for 2019 (1 of 4 company awards) as a result of redeveloping dealer communication and increasing yearly revenue by 15% from previous year.

• Drives business process improvements at all levels of organization to reduce redundant work and streamline company processes.

• Works closely with product managers and team leaders to develop assets & marketing campaigns for 1P & 3P product launches in channel.

• Designs proposals & manages relationships with key vendors for program funding.

Executive Marketing Director & Founder, DailyDriven.com

September 2013 - Current
Served as principal designer, purchaser, marketer and founder for the e-commerce retailer that focused on high-end automotive inspired apparel. I was marketing, sales, fulfillment and customer service in one.

• Designed & launched campaigns for over 100 unique products that generated over 10,000 orders resulting in hundreds of thousands of dollars from over two dozen countries.

• Developed sophisticated viral marketing campaigns that generated brand awareness, new customer acquisition and generated record monthly sales.

Marketing Manager, Urban Float

December 2014 - December 2018
As marketing manager of Urban Float I was in charge of all marketing from concept to deployment. From customer awareness to retention - I developed the assets, campaigns and programs to drive business forward.

• Developed marketing campaign assets from the ground up to build awareness on social media, SEO, Adwords, TV and print marketing & advertising.

• Used A+B testing to constantly redevelop and pivot branding to keep a flow of over 400 new customers in store on a monthly basis.

• Designed & implemented nurture email marketing automation designed to reduce churn and increase monthly recurring revenue by 10% month over month in my last 12 months.

• Development of brand recognition through various media and successful proposal videos that led to being selected for an appearance on “Shark Tank”.

President & Founder, NWMotiv.com

May 2010 - June 2017
Developed and launched an automotive lifestyle brand and website focused on the automotive culture in the Pacific Northwest. Content focused on magazine quality features and produced over 20 lifestyle events in the region.

• Managed over 15 employees across 20 different events.

• Developed NWMotiv into the authority for automotive events in the PNW.

• Created partnerships with local and national organizations for event cross promotion.

• Organized, promoted & managed successful charity drives and events.

Creative Director & Founder, Mackeydesigns.com

June 2000 - Current
As the founder of Mackeydesigns - I provide consultation and services for marketing, photography and web/graphic design to private clients. 

• Co-Author of How to Digitally Photograph Cars, Published 2008.

• Great understanding of SEO to generate over one thousand unique users on Mackeydesigns.com on a monthly basis.

• Industry recognized name for automotive photography and education.

Marketing, Orca Bay Foods

September 2010 - December 2014
Orca Bay Seafoods in the undeniable leader in high quality, frozen and portioned seafood in the North America. With a focus on maintaining and growing business relationships, Orca Bay strives to grow a quality brand image through its product and statement.

Previous Experience

Brand Manager, SpeedFactory LLC
www.speedfactoryracing.net

Creative Manager, Dynamic Events, Inc.
www.dynamicevents.com

Creative Developer, Tunerzine Media
www.tunerzine.com

Technical Skills & Qualifications

• Adobe Creative Suite (Photoshop, Illustrator, inDesign, Dreamweaver)

• Professional and Award Winning Photographer

• Microsoft Office Suite (Word, Excel, Powerpoint)

• Social Media Advertising and Management

• Expert MailChimp & SendGrid Experience

• Windows, Apple and Android Experience

• Corporate Brand Management

• Web Design Experience (HTML, CSS, PHP)

• Photo Retouching, Editing and Rendering

• Internet and Email Marketing

• Budget and Allocation

• Event Planning and Execution

• Content and Video Producer

• New Customer Acquisition

• Facebook Business Platform

• Customer Research and Analysis

Accreditation

Co-Author
"How to Digitally Photograph Cars"

Author & Photographer for

• SuperStreet Magazine

• Import Tuner Magazine

• Modified Magazine

• Honda Tuning Magazine

• Performance Auto & Sound Magazine

• Import Racer Magazine

• TunerZine.com

• NWMotiv.com

• DailyDriven.com

• UrbanFloat.com

Recent Clients

• Mazda USA

• HRE Wheels

• SuperStreet Magazine

• Ferrada Wheels

• Mercedes Benz USA

• NightHawk Sweepers

• SpeedFactory Racing

• the Saberist

• TamTech Auto Garage