Understanding who your customer is rule number one. When it comes to marketing for your business, it's very important to learn who your customer is, why they need want your service or product and how to effectively market and advertise to them. The process changes, but ultimately boils down to a few key factors.
Building a customer profile is very important to any new or existing business if you don't have one, and very easy to do if you have the right tools in place. Collecting and analyzing data from social media profiles, google analytics, customer surveys, customer data and other insights will help you develop the marketing tools needed to speak your customers language.
NEW CUSTOMER ACQUISITION
How much does it really cost you to get new faces into your stores and/or websites? Location, product/service and budget always play a factor into how much your acquisition cost will be, but taking advantage of all your resources and connections will get a head start into decreasing your cost and maximizing your reach.
Organization is key when it comes to maintaining a well-oiled marketing machine. This includes both in-house management and working with outside or third-party businesses that need your assets. It's also important to consider when developing content that you will need to keep it locked down until it's time to launch and finding the best practices to prevent early exposure or leaked assets.